Why is customer onboarding important for SaaS companies?

 It is a Sunday morning & you excitedly planned to head out for a coffee. While sitting near the window of the coffee shop, your attention drew towards two men humping with a large acrylic-on-canvas pop art painting across the street for an art exhibition.

As your interest pursued you to visit the fine art- you stepped in & found yourself surrounded by everything related to art. You are clueless about whether to roam around or keep staring around - unless you are an art connoisseur!

Now, the question of the story asks:

How Do You Think Your Software Relates To Customer Perspectives?

Essentially, which stage of your software positions your customer best value? Remember, It is not about mapping each step in detail - It is about staying in close touch with your customers on the macro level.

To initiate any new customers about your products and services - you must use the power of storytelling.

The Power of Storytelling! (SaaS Onboarding Method)

Everyone loves stories! It is like, you visualized all those characters and storylines within yourself for that duration - And after a while, it becomes a personal journey for you at the end. Does it happen to everyone?

But what is so special about a story? The real magic lies in the hook & the promise!

What is a Hook?

It is that heroic character, that struggling situation, that winning story end that explores ideas & imaginations of the witnessing mind - it sets a clear picture of the journey since the start.

What is a Promise?

It is like connecting dots or a puzzle with each character & situation according to the delivered hook.

Similarly, when you think about how your software can relate to customers, you realize you need a story for your product.

CXcherry is a modern, AI-enabled, purpose-built Customer Training LMS. CXcherry LMS for Customer Training is on a mission to redefine the way you onboard, engage and retain your customers. CXcherry Product Training Platform help you to accelerate your product adoption and increase customer retention through continuous customer education.


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