CXcherry Customer Training Software-LMS for Customer Training

    How to Use Customer Education As a Marketing Tool [Tips & Checklist]   Customer education, in the simplest term, is a marketing strategy. This doesn’t mean other strategies are an unreliable fit to upscale your ROI. But with global disruption and customer thought-process shift — actively “pulling” information to support their purchasing decisions, you need a more inclusive marketing strategy. Customer education solely depends on your objectives. Whether you want to increase product adoption, generate demand for your product, increase conversion rate (free to paid users), or even prioritize having a talent pool of qualified people that uses your product. If your priorities are amongst any of above mentioned, your education must report to marketing & sales reps. So, shall we start to know about how to use customer education as a marketing tool [tips & checklist]. Importance of Customer Education        ...

  Essentially, you aim to create an academy for your customer to make them aware of your product, but, then why do need a customer training portal for that? Is it worth your investment?  Every customer needs something more or less when they’re buying anything online, so it all drips down to the amount of information they have, supporting them in their buying decisions. In simple terms, you need an advanced approach to identify your user’s expectations, goals, nature of work, requirements at their job, etc to  create a personalized learning experience .   And hell no, you’re using excel sheets & data segmentation tools to accomplish that process, you need an intuitive portal. You need an AI-tech-driven portal that accommodates a few factors:  Provides a  personalized customer experience  through Intuitive Onboarding  Reduces churn  by providing value-driven solutions  Upsells  your sales funne...